jean-marc peyrard

28 years of experience within automotive

8 years in the car industry :
Michelin, Land Rover, Mercedes-Benz

20 years of adventures
& automotive events…


Raid in Iceland for an international press launch

Raid in Peloponnese for the 20th Anniversary of a legendary 4X4

The Silk Road, 14 500 miles from Lyon to Beijing, crossing 9 deserts

Brand Club & Driving school management

Expedition in Chile and Bolivia for a luxury brand’s customers

automotive expertise

Routes : creation, testing, checking, mapping, GPS tracks

Logistics : full car workshop, washing and valeting area

Vehicles preparation : navigation, driving position, settings of all the displays and instruments

European team with a strong experience in automotive events

The + : access to unique places, innovating routes


A 360° management

Proactive to find the best combination :
destination – accommodation – program – access

Visual identity and event communication

Online registration

Suppliers (hotels, airport…) and providers management

European team specialized in hospitality services

The + : discovery spirit, luxury and authenticity

relationship marketing

Define the Brand objectives : loyalty, conquest?

Identify the customers’ expectations

Does the Brand experience meets the customers’ expectations?

How do we ensure the Brand presence at the right time

on the future customer’s journey?


In partnership with agencies specialized in the Big data and social networks analysis, we bring our automotive and event expertise to recommend and ensure optimal solutions