EUROPEAN PRESS LAUNCH
OF THE HILUX
> Covid proof event !
> Munich
> TOYOTA MOTOR EUROPE
Initially planned in Geneva and the Mont Blanc region, Covid-19 caused a switch in destination 3 weeks before the launch…
Program, logistics, road course, off-road tests…we had to rethink everything in record time!
Big success ! The Hilux fleet was waiting for the media in the courtyard of Munich airport.
Another nice surprise awaited the journalists in a hangar rented for the occasion: the exhibition of the replica of Fernando Alonso’s Dakar 2020 which will continue its adventure in the driver’s museum.
4 INTENSIVE DAYS BETWEEN THE PARTY IN IBIZA AND THE BEAUTY OF FORMENTERA
230 people <
Ibiza <
JULHIET STERWEN <
Team building set up specifically for the event on the beach of Cala Bassa: underwater orientation by seabob, spartan race, blind test, the tower…
White night party with a live concert at Nikki Beach privatized for the occasion, and a sixties vibe at the Blue bar in Formentera!
Treasure hunt in Ibiza’s old town to discover all its secrets.
Partnership with the Ibiza Preservation Foundation: a donation and ½ day collection of plastics and microplastics on the beaches.
ROAD TRIP FROM MOSCOU TO STUTTGART
> 15 000 km
> Europe
> AIRWAYS
At the departure of Xi’an in China, 2 electrical prototypes U5 started an epic journey of more than 15.000km through Europe.
The agency PFPR invited specialized automotive journalists to drive a part of the trip with a VIP event and an overnight stay in a major European city as its destination.
In collaboration with PFPR, Marakanda managed the hospitality of the event in Moscow, Oslo, Copenhagen, Amsterdam, Paris, Zurich and Stuttgart.
EUROPEAN PRESS LAUNCH OF THE C-HR
450 journalists /40 influencers / 27 countries <
Lisbon <
TOYOTA MOTOR EUROPE <
Overall organization and hospitality.
24 intense hours, going from the press presentation at Cascais to the lifestyle break at the amazing Obidos village, passing by Nazaré, temple of surfers and famous for the biggest waves in the world.
Back to back program for 2 weeks with 450 journalists and 27 countries represented.
Dedicated weekend for 40 influencers.
ANNUAL INCENTIVE
> 20 people
> Maroc & Greece
> INTERIM DIRECT
Annual event to strengthen ties between employees working in different locations.
In 2018, a 4×4 raid in Morocco in the natural park of Souss Massa south of Agadir.
In 2019, a 4 day boat-trip beginning in Athens and going to Santorini, with a stopover in Mykonos.
20 participants.
RAID 4×4 IN TOTAL AUTONOMY
165 participants / 51 4×4 <
Morocco <
JULHIET STERWEN <
4×4 Raid in the south of Morocco in total autonomy, with real dune crossings.
Tracking via smartphone.
Orienteering in teams to find the campsite, concert in the middle of the dunes.
Visit of a school, meeting with students and professors, distribution of school material collected from company employees, donation of computers and video projectors to teach classes.
Discovery of a fortified village with its wonderful library, its labyrinth of ksour, and its authentic pottery workshops, the only ones producing green enamel.
Charter plane directly from Er-Rachidia.
EUROPEAN PRESS LAUNCH OF THE RAV4 HYBRID
> 500 journalists / 50 influencers / 30 countries
> Barcelona
> TOYOTA MOTOR EUROPE
Mission : Combine in a single day, urban test-drive of the 4×2 version, and the off-road test-drive of the 4×4 version.
Departure of the test drive in a privatized underground parking lot, in the center of Passeig de Gràcia, before arriving in Manresa for the press conference.
Private night in the heart of La Pedrera, stay at the Monument Hotel *****, and meal at the Rectoria de Godmar, which never hosted a press launch prior to our event.
Two week back to back program with 500 journalists, 30 countries represented.
Tailor-made weekend for 50 influencers.