We start with the driving school to familiarize your client with his or her vehicle as the first step of the loyalty programme after which we reinforce their loyalty to the brand with a club membership. Marakanda is there to help you integrate this programme at the center of your marketing strategy.
The perfect tool for your network!
Invite your prospects and clients to test drive your new products. This program also allows to train new sales people or dealership team.
Roadshow format going from region to region to be as close as possible to your dealerships.
Trying out the latest versions allows customers to renew or upgrade their products, and prospects a perfect opportunity to discover the product.
BENEFITS FOR CLUB MEMBERS
Invitation to partnership events, an auto show, an exhibition or sport event.
After sales offers in the dealer network (maintenance, accessories).
Possibility to participate in national and international events of other clubs and its members.
Event calendar, newsletter and dedicated web site.
PROGRAM OF ANNUAL EVENTS
An exciting and inspiring event to reunite hundreds of enthusiasts behind the wheel of their vehicle.
Spread over one or more days with a combination of driving school, lifestyle & nature adventure activities, the realization of a CSR project, and a gala evening to conclude the day! The presence of the brand can be reinforced by the exhibition of a concept car, a meeting with the engineers, or a store.
An accumulation of unforgettable moments for an event with everlasting memories!
EXCLUSIVE ROAD TRIP
Your clients wish a unique adventure? From Tuscany to China, we propose tailor made itineraries for an extraordinary weekend or week.
Small groups where the client and his or her vehicle are at the center of this unforgettable experience.
Participation with one’s own vehicle or by renting one from the brand.
A PROGRAM RESERVED FOR CLUB MEMBERS
but with a communication to a large audience!
Create interest by reporting on the Club’s life to customers and prospects.
Invite journalists to events for media coverage.