The objective of these Grand Prix events was to create exclusive moments of connection between the brand and its audience, notably through:

📍 The implementation of dynamic activations (Kahoot, Batak, etc.).

📍 The design of a dedicated stand and optimization of catering solutions.

📍 The management and support of the network and guests.

📍 The creation of tailor-made programs, allowing attendees to experience the Grand Prix through the brand’s universe.

As part of a comprehensive communication strategy, Marakanda has been supporting Ford Trucks France since 2021 across several key areas:

📍 Digital communication, Press relations, Partnerships, Event creation

A collaboration built on innovation and experience, serving the brand’s visibility and engagement! 🚛✨

Over two weeks, 28 countries participated in a dynamic test drive program, enriched with unique Scottish experiences. We had the pleasure of welcoming 120 privileged guests for this tailor-made immersion.

Highlights of the event:

📍 Exceptional Accommodation: A stay near the royal residence at the Balmoral Arms Hotel.

📍 Highlands Road Trip: A route carefully designed by our team to explore Scotland’s breathtaking landscapes.

📍 Off-Road Adventure: Tackling muddy and snowy trails across the Glen Tanar estate.

📍 4×4 Track: A technical course, specifically designed to push the new Land Cruiser to its limits, created and built by Marakanda.

📍 Immersive Experience: To wrap up the test drives, guests put the Land Cruiser to the test by feeding the estate’s cattle.

An unforgettable event, blending performance, nature, and authenticity! 🚙🏔️

Ford Trucks France, Ford Pro, and HYVIA entrusted Marakanda with their presence at Solutrans, the must-attend event for transport and logistics.

Three stands, three unique worlds, one shared ambition: innovation and performance.

📍 Ford Trucks France: Showcasing the brand’s latest models and innovations, emphasizing robustness and efficiency for transport professionals.

📍 Ford Pro: A deep dive into Ford’s ecosystem for professionals, featuring connected and electrified solutions to optimize fleet management.

📍 HYVIA: Spotlight on the future of hydrogen mobility, presenting innovative vehicles and a sustainable vision for transport.

💡 A strategic event to strengthen relationships with industry players, highlight the latest advancements, and engage in discussions on the future of transport and alternative energies.

A tailor-made program for maximum visibility

📍Tailor-made off-road courses: 4*4 track design adapted to each environment to reveal the vehicle’s full potential.
📍Expert coaching: Provision of qualified 4×4 instructors for INEOS Europe, France and local dealers.
📍Shooting and key events: Presence at strategic events and exclusive collaborations.

International deployment

France: Le Salon du Tout-Terrain & du Voyage, Valloire – The Game Fair, the must-attend event for enthusiasts.
Spain: Flor De Lis, Madrid – INEOS Cycling Team Photo Shooting, Mallorca – Roadshow United Arab Emirates: The Final Mile Event, demonstration of endurance and performance
Germany: Sales training, immersion for sales teams
Monaco: Yacht Show, an exceptional setting for an exceptional vehicle

Initially planned in Geneva and the Mont Blanc region, Covid-19 caused a switch in destination 3 weeks before the launch…

Program, logistics, road course, off-road tests…we had to rethink everything in record time!

Big success ! The Hilux fleet was waiting for the media in the courtyard of Munich airport.

Another nice surprise awaited the journalists in a hangar rented for the occasion: the exhibition of the replica of Fernando Alonso’s Dakar 2020 which will continue its adventure in the driver’s museum.

At the departure of Xi’an in China, 2 electrical prototypes U5 started an epic journey of more than 15.000km through Europe.

The agency PFPR invited specialized automotive journalists to drive a part of the trip with a VIP event and an overnight stay in a major European city as its destination.

In collaboration with PFPR, Marakanda managed the hospitality of the event in Moscow, Oslo, Copenhagen, Amsterdam, Paris, Zurich and Stuttgart.

Annual event to strengthen ties between employees working in different locations.

In 2018, a 4×4 raid in Morocco in the natural park of Souss Massa south of Agadir.

In 2019, a 4 day boat-trip beginning in Athens and going to Santorini, with a stopover in Mykonos.

20 participants.

Mission : Combine in a single day, urban test-drive of the 4×2 version, and the off-road test-drive of the 4×4 version.

Departure of the test drive in a privatized underground parking lot, in the center of Passeig de Gràcia, before arriving in Manresa for the press conference.

Private night in the heart of La Pedrera, stay at the Monument Hotel *****, and meal at the Rectoria de Godmar, which never hosted a press launch prior to our event.

Two week back to back program with 500 journalists, 30 countries represented.

Tailor-made weekend for 50 influencers.